Pika is a US-based AI video generation startup founded in 2023. It develops text-to-video and image-to-video models that let users create and edit video content through natural language prompts. In July 2025, The Information reported that Meta was in discussions over AI video deals involving Pika.
Products
Pika builds text-to-video and image-to-video AI models, offered as a consumer-facing product through which users generate and edit video content from natural language prompts.
Market position
Pika operates in the AI video generation segment alongside Runway and OpenAI's Sora and Veo (Video Generation Models), among other generative video platforms. Applications for the technology span entertainment, advertising, social media, and enterprise content creation.
The company's video generation raises the same Synthetic Media / Deepfakes questions as its competitors, including deepfakes, content authenticity, and creative labor displacement, and the same AI Copyright questions over training data and output.
In July 2026 a dispute between Pika and rival Higgsfield over highly similar marketing videos became public, with coverage framing the feud as an illustration of how easily AI video tools enable creative mimicry between competitors (Source: theinformation.com).
Acquisition interest
In July 2025, The Information reported that Meta was in discussions over AI video deals involving Pika.
Relationships
- related: Runway — competitor in AI video generation
- related: Sora and Veo (Video Generation Models) — competing AI video generation models
- instance-of: Synthetic Media / Deepfakes — generates synthetic video content
- related: Meta AI — subject of reported Meta acquisition/partnership interest
- related: AI Copyright — video generation raises training data and output copyright questions