Synthesia is a UK-based enterprise synthetic video generation platform founded in 2017. It provides AI avatars and narration for corporate communications, generating video from text for use in corporate training, marketing, and internal communications.
Overview
The company's product, also called Synthesia, is a text-to-video tool that pairs AI avatars with narration. Its primary market is enterprise customers using video for training, marketing, and internal communications. The product is offered at synthesia.io, and the company's chief executive is Victor Riparbelli.
Products and positioning
Synthesia is positioned as an enterprise tool, distinct from consumer-oriented deepfake applications. It emphasizes consent-based avatar creation: stock avatars offered with explicit licensing, alongside custom avatars created with enterprise consent. The company avoids the most controversial use cases, including political deepfakes and nonconsensual intimate imagery.
Synthesia is among the more heavily funded companies in generative video and is often described as an enterprise counterpoint to consumer video-AI tools such as Runway and Sora. As the baseline quality of consumer video-AI rises, the company's differentiation rests on compliance, licensing, and workflow integration rather than output quality alone.
Litigation and regulation
Synthesia is subject to the same synthetic-media regulatory regime as less restrictive generators, including the framework discussed under Synthetic Media / Deepfakes and the Take It Down Act, as well as state deepfake statutes.
Relationships
- deploys-in: Enterprise (corporate training, marketing).
- related: Runway, Sora and Veo (Video Generation Models), TAKE IT DOWN Act, Synthetic Media / Deepfakes, State Deepfake Statutes (MN, WA, TX, CA).
Sources
- synthesia.io (product info)