"Personal Superintelligence" is a short essay published on 2025-07-30 by Mark Zuckerberg, CEO of Meta, at https://www.meta.com/superintelligence/. It adopts "superintelligence" as Meta's stated strategic goal and frames the company's approach around delivering AI directly to individuals, principally through personal devices such as glasses, in contrast to what Zuckerberg describes as a competing vision centered on automating work.
Summary of argument
The essay presents superintelligence as a near-term objective and argues for a particular way of distributing it. Zuckerberg writes that "superintelligence will help humanity accelerate our pace of progress," embracing the term as Meta's strategic frame. He draws a distinction between two paths: Meta's stated preference for "decentralized access to superintelligence," and a competing approach in which, by his characterization, others "envision superintelligence should be directed centrally towards automating all valuable work." The essay does not name OpenAI or Anthropic, though it positions Meta against an automation-first framing associated with them.
Zuckerberg identifies hardware as the delivery channel, writing that "personal devices like glasses that understand our context...will become our primary computing devices." He frames the period ahead as one in which the central question is whether superintelligence becomes "a tool for personal empowerment or a force focused on replacing large swaths of society."
Provenance and context
The essay serves as a public narrative for Meta's AI investment, including its $72B+ 2025 AI capex, the creation of Meta Superintelligence Labs, the appointment of Alexandr Wang as Chief AI Officer, and high-profile AI talent recruitment such as the hiring of Ruoming Pang from Apple at a reported $200M+ (see Meta AI). It marks the first time a Big Tech CEO other than Sam Altman publicly adopted "superintelligence" as a stated goal.
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Relationships
- contradicts: The Intelligence Age (Altman) (characterized as automation-first in this essay).
- supports: Meta's open-weight strategy (see Meta AI, Llama 4 (Meta), Open-Source AI / Open-Weight Models).
- depends-on: AI Hardware Devices.
- related: Situational Awareness: The Decade Ahead (prior superintelligence discourse).