Yutori is a US AI assistant startup founded in 2025 by former Meta executives. It is building AI-powered companion and assistant products, drawing on its founders' prior work on large-scale consumer AI at Meta AI. The company raised $15 million in seed funding in March 2025.
Overview
Yutori develops consumer-facing AI assistant and companion products. Its founding team previously held executive roles at Meta, where members worked on recommendation systems, conversational AI, and large-scale consumer products. As of mid-2026 the company's specific product focus and differentiation had not been fully disclosed.
Funding
Yutori raised $15 million in a seed round in March 2025. The amount is small relative to frontier-lab funding rounds.
Market position
Yutori operates in the AI assistant and companion segment alongside Character.AI and Replika, and competes with assistant features embedded in products from OpenAI, Google DeepMind, and Meta AI.
Relationships
- instance-of: Agentic AI — building autonomous AI assistant products
- related: Enterprise AI Deployment Gap — navigating the gap between AI capability and practical deployment
- related: Meta AI — founders are former Meta executives
- related: Character.AI — competing in the AI companion/assistant space